Research is essential no matter what part of the pr world you end up in. It's a necessity in order for a company or industry to move ahead. The sports industry is no different. Teams, sporting goods, trends, and television coverage are just some of the many areas that need to be researched.
One website I came across focuses on every sport known to mankind. If you ask anyone that knows anything about sports, statistics would be high up on the list of things that are essential in this industry. Not only does it focus on statistics, but it also shows trends, reports, articles, and anything a fan would need to know about a team/sport.
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